Social Media Intern Playbook

Nanic Ayurveda

Complete day-wise social media, Shopify management, and content creation plan for April 2026

24
Working Days
6
Veo 3 Videos
50+
Posts Planned
5
Platforms

Content Strategy

Six content pillars to keep Nanic Ayurveda's social media diverse and engaging

Product Showcase

Feature Nanic products — hair oils, soaps, shampoos. High-quality visuals, benefits, ingredients spotlight.

2-3x / week

Ayurveda Education

Dosha types, ingredient benefits, ancient remedies, wellness tips. Build authority and trust.

2x / week

Video / Reels

Veo 3 AI videos, process reels, tutorials, before/after. Short-form for Instagram, YouTube Shorts, Facebook.

2x / week

Design & Branding

Poster designs, carousel posts, story templates, brand consistency. Canva-powered creatives.

3x / week

Community & UGC

Customer testimonials, reviews, user-generated content, polls, Q&A. Build loyal community.

2x / week

Seasonal & Festive

Puthandu, Earth Day, health awareness days. Timely content that rides trending conversations.

As per calendar

Daily Schedule Template

Recommended time blocks for a full-time intern

Time Block Focus Area Activities
9:00 - 11:00 AM Content Creation Design posters in Canva, create videos, write captions, photography
11:00 AM - 12:30 PM Publishing & Posting Post on Instagram, Facebook, YouTube. Add stories, update status
12:30 - 1:30 PM Lunch Break -
1:30 - 3:00 PM Shopify & Analytics Update products, SEO tags, check analytics, manage orders
3:00 - 4:30 PM Engagement Reply comments/DMs, engage with followers, follow relevant accounts
4:30 - 6:00 PM Planning & Scheduling Plan next day content, schedule posts, research trends/competitors

Platforms & Posting Frequency

PlatformContent TypeFrequencyBest Time
InstagramPosts, Reels, Stories, Carousels1 post + 3-5 stories daily11 AM, 7 PM
FacebookPosts, Videos, Events1 post daily1 PM, 4 PM
YouTubeShorts, Tutorials2-3 Shorts/week12 PM, 5 PM
ThreadsText tips, discussions1-2x daily10 AM, 8 PM
WhatsApp StatusOffers, new products1-2x daily9 AM, 6 PM

April 2026 - Day-Wise Plan

Click any day to expand full tasks, prompts, and tips

Week 1

Foundation + World Health Day
7
Mon

World Health Day - Ayurveda for Wellness

Special Day Design
Morning (9 - 11 AM) - Content Creation
  • Design World Health Day poster in Canva - theme: "Ayurveda: Ancient Wisdom for Modern Health"
  • Create Instagram carousel: "5 Ayurvedic Practices for Daily Wellness"
  • Design matching WhatsApp status graphic
Canva Tip: Search "World Health Day" in Canva templates. Use Nanic's green/gold brand colors. Add the nanic.in logo. Use earthy textures as backgrounds. Font pairing: Playfair Display (heading) + Lato (body).
Midday (11 AM - 12:30 PM) - Publishing
  • Post carousel on Instagram with health-related hashtags
  • Share adapted post on Facebook page
  • Post wellness tip thread on Threads
  • Update WhatsApp status with graphic
Afternoon (1:30 - 3 PM) - Shopify
  • Audit all product descriptions on nanic.in - check for typos, missing info
  • List down products that need better photos
  • Check Google Analytics - note current monthly traffic baseline
Shopify Task: Open nanic.in/admin > Products. Go through each product. Ensure every product has: title, description (with keywords), at least 3 photos, correct price, weight for shipping, and SEO meta description filled.
Evening (3 - 6 PM) - Engagement & Planning
  • Respond to all pending Instagram DMs and comments
  • Follow 20 relevant accounts (Ayurveda enthusiasts in Coimbatore)
  • Research trending Ayurveda hashtags - compile a master hashtag list
  • Plan Tuesday's content - hair oil product showcase
8
Tue

Product Spotlight - Bhringamalakdi Hair Oil

Design Shopify
Morning - Content Creation
  • Product photography session: Bhringamalakdi Thailam Hair Oil
  • Take flat-lay shots with herbs, flowers, wooden props
  • Design product spotlight poster in Canva - benefits, ingredients, price
  • Create "Ingredient Breakdown" carousel (Bhringaraj + Amla benefits)
Photo Tips: Use natural light near a window. Place the product on a wooden board with loose amla, bhringaraj leaves around it. Shoot from top-down (flat lay) and 45-degree angles. Use phone portrait mode for background blur.
Midday - Publishing
  • Post product spotlight on Instagram (single image + detailed caption)
  • Share ingredient carousel as separate post
  • Post on Facebook with "Shop Now" link to nanic.in
  • Create Instagram Story with product sticker + poll: "Do you oil your hair regularly?"
Afternoon - Shopify
  • Update Bhringamalakdi Hair Oil listing with new photos
  • Rewrite product description with SEO keywords: "ayurvedic hair oil coimbatore", "natural hair growth oil"
  • Add customer reviews section if missing
  • Set up "Hair Care" collection if not exists
Evening - Engagement
  • Engage with all comments on today's posts
  • Comment on 10 Ayurveda/wellness posts from other accounts
  • Prep tomorrow's Veo 3 video script
9
Wed

Veo 3 Video - Hair Oil Product Showcase

Video
Morning - Video Creation
  • Generate video using Veo 3 with the prompt below
  • Generate 2-3 variations, pick the best one
  • Edit in CapCut/InShot: add Nanic logo, product name text overlay, CTA
Veo 3 Prompt - Hair Oil Showcase
Close-up cinematic shot of hands gently tilting an ornate glass bottle, pouring golden ayurvedic hair oil onto a carved wooden bowl. Camera slowly dollies in with shallow depth of field. Warm golden hour lighting from the right side. Background shows fresh amla fruits and bhringaraj leaves arranged on a rustic wooden table with a linen cloth. Style: premium product commercial, warm amber tones, soft bokeh. 8 seconds.
Veo 3 Prompt - Alt Version (Lifestyle)
Medium shot of a young Indian woman with long black hair, sitting in a sunlit room, gently applying oil to her hair from a small brass bowl. Camera tracks slowly from her hands up to her peaceful expression. Soft morning sunlight streams through sheer curtains. Potted tulsi plant visible on the windowsill. Style: wellness lifestyle, natural and serene. Audio: soft ambient sitar, gentle bird sounds. 10 seconds.
Midday - Publishing
  • Post as Instagram Reel (add trending audio if better than AI audio)
  • Upload as YouTube Short with description + product link
  • Share on Facebook as native video
  • Create 3-4 Instagram Stories: teaser clip, product link, poll
Afternoon - Shopify + Engagement
  • Embed video on the Hair Oil product page on Shopify
  • Update homepage banner if outdated
  • Respond to all comments on video posts
  • Share video in relevant WhatsApp groups
10
Thu

Education - Dosha Types & Ayurvedic Skincare

Education Design
Morning - Content Creation
  • Research: Vata, Pitta, Kapha doshas and skincare for each type
  • Design 6-slide carousel in Canva: "What's Your Dosha? Find Your Perfect Skincare Routine"
  • Include which Nanic products suit each dosha type
  • Create a "Dosha Quiz" story template with interactive stickers
Canva Tip: Use the Carousel template (1080x1080). Slide 1: Hook question. Slides 2-4: Each dosha with traits + recommended products. Slide 5: CTA "Shop your dosha match at nanic.in". Use icons from Canva's element library for each dosha.
Midday - Publishing
  • Post carousel on Instagram with educational caption
  • Share on Facebook with discussion prompt
  • Post dosha tips thread on Threads
  • Run dosha quiz on Instagram Stories (use Quiz sticker)
Afternoon - Shopify & Planning
  • Shopify: Create a blog post - "Understanding Doshas: A Beginner's Guide"
  • Add internal links from blog to relevant product pages
  • Optimize blog for SEO: meta title, description, alt text on images
  • Plan Friday's soap product content
11
Fri

Product Spotlight - Activated Charcoal Soap

Design Shopify
Morning - Content Creation
  • Product photography: Activated Charcoal Bath Soap
  • Creative shots: soap with activated charcoal powder, black aesthetic
  • Design spotlight poster: "Deep Cleanse. Pure Skin. Zero Chemicals."
  • Create before/after style graphic (not real - illustrative skin benefits)
Midday - Publishing
  • Post product spotlight on all platforms
  • Instagram Story: Product close-up + "Swipe Up to Shop" link
  • Create Facebook post with customer review quote overlay
Afternoon - Shopify
  • Update Charcoal Soap listing with new photos and description
  • SEO keywords: "activated charcoal soap", "natural face cleanser", "chemical free soap coimbatore"
  • Create "Bath & Body" collection if not exists
  • Set up a weekend special offer (Buy 2 Get 1 or 10% off)
Evening - Schedule Weekend
  • Schedule Saturday + Sunday posts in Meta Business Suite
  • Prepare Puthandu week content brief
  • Weekly engagement check: note follower growth, top posts
12
Sat

Behind the Scenes + Community Engagement

Engagement
Morning - BTS Content
  • Create behind-the-scenes content: product making, ingredient sourcing, packaging
  • Take photos/short clips at the manufacturing area (if accessible)
  • Design "How It's Made" story series (5-6 story slides)
Midday - Publishing & Engagement
  • Post BTS reel on Instagram (even if phone-recorded, raw content works great)
  • Run "This or That" poll stories: "Hair Oil vs Hair Mask?", "Morning wash vs Night wash?"
  • Engage with followers - reply every comment and DM
Afternoon - Puthandu Prep
  • Research Puthandu greeting designs on Pinterest/Canva for inspiration
  • Draft Puthandu social media campaign plan
  • Start designing Puthandu greeting poster
  • Plan Puthandu special offer for Shopify
13
Sun

Week 1 Review + Puthandu Campaign Prep

Analytics
Morning - Analytics Review
  • Pull Week 1 analytics from Instagram Insights + Facebook Insights
  • Note: reach, impressions, engagement rate, profile visits, website clicks
  • Identify top-performing post of the week - analyze why it worked
  • Check Shopify analytics: sessions, conversion rate, top products
Afternoon - Puthandu Campaign
  • Finalize Puthandu greeting design (post + story)
  • Create Veo 3 video script for Puthandu
  • Design Puthandu Sale banners for Shopify homepage
  • Set up discount codes in Shopify: "PUTHANDU2026" for 15% off
  • Schedule Puthandu eve teaser posts for tomorrow

Week 2

Puthandu Special + Growth Push
14
Tue

PUTHANDU - Tamil New Year Celebration!

Festival Video
Early Morning (8 AM) - Festival Posts
  • Post Puthandu greeting on ALL platforms (Instagram, Facebook, Threads, WhatsApp, YouTube Community)
  • Post Tamil New Year wishes in Tamil + English
  • Share Puthandu stories with countdown/celebration stickers
  • Announce "PUTHANDU SALE: 15% off storewide - use code PUTHANDU2026"
Morning - Video Creation
  • Generate Puthandu celebration video with Veo 3
  • Edit: add "Happy Puthandu from Nanic Ayurveda" text, brand logo, festive music
Veo 3 Prompt - Puthandu Celebration
A brass tray (thaali) is being carefully arranged by gentle feminine hands. Items placed one by one: ripe mango, banana, fresh flowers, small brass oil lamp being lit. Camera angle is overhead looking down, slowly zooming out. Warm morning sunlight creates golden glow. Colorful kolam design visible at the edge of frame. Style: festive, cultural, warm gold and red tones. Audio: soft nadaswaram music, ambient morning sounds, gentle metallic sounds of brass. 12 seconds.
Midday - Push Sales
  • Post video reel across all platforms
  • Create Stories with swipe-up to Shopify sale page
  • Share sale announcement in all WhatsApp groups
  • Pin sale post on Instagram & Facebook
Shopify: Verify discount code PUTHANDU2026 is working. Update homepage hero banner to Puthandu sale theme. Add a top announcement bar: "Puthandu Special - 15% OFF | Code: PUTHANDU2026". Monitor orders throughout the day.
Evening - Engagement Blitz
  • Reply to EVERY comment and DM today (high traffic expected)
  • Reshare any customer Puthandu posts that tag Nanic
  • Post evening story: "Thank you for celebrating with us!"
15
Wed

Post-Puthandu Follow-up + Testimonials

Engagement Design
Morning - Content Creation
  • Collect customer testimonials/reviews (DM customers, check Google reviews, Amazon reviews)
  • Design 3 testimonial cards in Canva (customer photo/initial + quote + star rating)
  • Create a "Customer Love" highlight cover for Instagram
Canva Tip: Search "testimonial" templates. Use a clean white/cream background with Nanic brand colors. Add customer first name + location. Use quotation mark icons. Keep it minimal and trustworthy looking.
Midday - Publishing
  • Post testimonial carousel on Instagram
  • Share individual testimonials as Stories (tag customers if they agree)
  • Post on Facebook with "Share your Nanic experience" CTA
  • Extend Puthandu sale by 2 days if it performed well
Afternoon - Shopify
  • Check Puthandu sale analytics: orders, revenue, conversion rate
  • Add testimonials to product pages on Shopify
  • Update inventory if any product sold out
  • Add "Bestseller" or "Popular" badges to top-selling products
16
Thu

Veo 3 Video - Morning Ayurveda Routine

Video Education
Morning - Video Creation
  • Generate "Morning Ayurveda Routine" video using Veo 3
  • Generate 2-3 variations and pick the most natural-looking one
  • Edit: add text overlays for each step, Nanic branding, subtle music
Veo 3 Prompt - Morning Ayurveda Routine
Sequence of a peaceful morning routine. Scene 1: Close-up of hands scooping natural turmeric face paste from a ceramic bowl and gently applying to face. Scene 2: Hands lathering a handmade herbal soap bar under running water, creating rich foam. Natural bathroom setting with plants and morning light through frosted glass window. Warm, calming color palette with soft shadows. Style: minimalist wellness brand commercial, slow motion details. Audio: gentle water sounds, calm lo-fi ambient music. 15 seconds.
Midday - Publishing
  • Post as Instagram Reel with caption: "Your morning Ayurveda routine, simplified"
  • Upload to YouTube Shorts
  • Share on Facebook with product links in comments
  • Create educational Story series: "Step 1... Step 2... Step 3..."
Afternoon - Engagement & Shopify
  • Respond to all video comments enthusiastically
  • Shopify: Start drafting blog post - "5-Minute Ayurvedic Morning Routine for Glowing Skin"
  • Embed the video in the blog post
  • Research competitor pricing and offers
17
Fri

Product Spotlight - Nalpamaradi Turmeric Soap

Design Shopify
Morning - Content Creation
  • Product photography: Nalpamaradi Turmeric Bath Soap
  • Props: turmeric powder, fresh turmeric root, marigold flowers, wooden plate
  • Design poster: "The Golden Glow Secret - Nalpamaradi Turmeric Soap"
  • Create "Ingredient Spotlight: Turmeric" carousel (benefits, history, science)
Midday - Publishing
  • Post product spotlight on Instagram + Facebook
  • Threads: "Did you know turmeric has been used in Ayurveda for 4000+ years?" thread
  • Story polls: "Turmeric in your skincare: Yes or No?"
Afternoon - Shopify + Weekend Prep
  • Update Turmeric Soap product page with new photos + description
  • Publish the morning routine blog post (drafted yesterday)
  • Schedule weekend social posts
  • Send Puthandu sale summary report to management
18
Sat

UGC Day + Community Building

Engagement
Morning - UGC Campaign
  • DM 15-20 existing customers asking for product photos/reviews
  • Create a UGC campaign: "#MyNanicStory - Share your Nanic experience and get featured!"
  • Design the campaign announcement post in Canva
  • Create a Story template customers can fill and repost
Midday - Publishing & Engagement
  • Post UGC campaign announcement
  • Engage with Coimbatore-based wellness/health accounts
  • Comment meaningfully on 20 posts from target audience accounts
  • Follow Coimbatore food/lifestyle bloggers for potential collabs
Afternoon - Content Planning
  • Plan Earth Day campaign (Apr 22)
  • Research eco-friendly angles: chemical-free, natural ingredients, sustainable packaging
  • Brainstorm Earth Day Veo 3 video concept
19
Sun

Week 2 Analytics + Earth Day Prep

Analytics
Morning - Analytics Deep Dive
  • Pull Week 2 analytics: compare with Week 1
  • Key metrics: follower growth, engagement rate trend, website traffic from social
  • Identify: What content type performed best? (carousel vs reel vs single image)
  • Puthandu campaign performance report: reach, sales generated, best-selling product
Afternoon - Earth Day Campaign Prep
  • Design Earth Day poster: "Pure Ingredients. Pure Earth. Nanic Ayurveda"
  • Script the Earth Day Veo 3 video
  • Plan Earth Day Shopify promotion: eco-bundle deal
  • Schedule Week 3 content calendar

Week 3

Earth Day + Growth & Optimization
20
Mon

Education - Ayurvedic Hair Care Guide

Education Design
Morning - Content Creation
  • Design 8-slide carousel: "Complete Ayurvedic Hair Care Guide"
  • Cover: oiling techniques, best herbs for hair, common mistakes, Nanic product recommendations
  • Create an infographic version for Pinterest (if time permits)
Midday - Publishing
  • Post carousel on Instagram with save-worthy caption
  • Threads: mini thread on "3 hair oiling mistakes everyone makes"
  • Facebook: share with hair care community angle
Afternoon - Shopify
  • Write blog post: "Complete Guide to Ayurvedic Hair Care" (SEO-optimized, 800+ words)
  • Internal links to all hair products
  • Add "Related Products" to each product page if not configured
  • Check and fix any broken links on the store
21
Tue

Veo 3 Video - Soap Making Art

Video
Morning - Video Creation
  • Generate artisan soap-making process video with Veo 3
  • Edit with transitions, text labels for each ingredient, brand watermark
Veo 3 Prompt - Artisan Soap Making
Overhead cinematic shot of hands mixing bright yellow turmeric powder into a white coconut oil base in a stone mortar. Dried neem leaves and rose petals are scattered on the wooden work surface. Camera slowly pulls back to reveal a rustic workshop with glass jars of herbs on shelves. Warm side lighting creates golden highlights on the ingredients. Style: artisan craft documentary, earth tones, textured visuals. Audio: gentle grinding sounds, soft ambient acoustic guitar. 12 seconds.
Midday - Publishing
  • Post as "Process Reel" on Instagram - these tend to go viral
  • YouTube Shorts with description: "Handmade with love. Shop at nanic.in"
  • Facebook native video post
  • Stories: behind-the-scenes clips + "Ask us anything about our ingredients"
Afternoon - Earth Day Prep
  • Finalize Earth Day designs (poster + stories + Shopify banners)
  • Create eco-friendly product bundle on Shopify
  • Generate Earth Day Veo 3 video for tomorrow
Veo 3 Prompt - Earth Day (pre-generate for Apr 22)
Timelapse of a small green plant sprouting and growing from rich dark soil. As it grows, natural products in kraft paper packaging slowly appear around it - handmade soaps, glass bottles of oil, dried herb bundles. Camera is at ground level, slowly craning up. Morning golden light, dew drops catching sunlight on leaves. Style: nature documentary meets product showcase, vibrant greens and earth tones. Audio: morning birdsong, gentle wind, soft hopeful piano melody. 10 seconds.
22
Wed

EARTH DAY - Natural & Chemical-Free Campaign

Earth Day Video
Morning - Earth Day Campaign Launch
  • Post Earth Day Veo 3 video (pre-generated yesterday)
  • Post Earth Day poster: "Nature gave us everything we need. We just crafted it for you."
  • Create carousel: "6 Ways Nanic is Kind to the Earth" (natural ingredients, no chemicals, handmade, etc.)
Midday - All-Platform Push
  • Instagram: Reel + carousel + 5 stories about sustainability
  • Facebook: Video post + Earth Day commitment statement
  • Threads: Thread on "Why we choose natural ingredients over synthetic ones"
  • YouTube: Upload Earth Day short
  • WhatsApp: Status + share eco-bundle deal
Shopify: Launch "Earth Day Eco Bundle" - combine bestselling soap + hair oil at a discounted price. Update homepage to Earth Day theme. Add banner: "Celebrate Earth Day - Shop Natural, Shop Nanic". Create collection: "Eco-Friendly Picks".
Afternoon - Engagement
  • Engage with #EarthDay posts from other brands and users
  • Reply to all comments - use Earth Day messaging in replies
  • DM customers who recently ordered thanking them for choosing natural
23
Thu

Education - Benefits of Activated Charcoal

Education Shopify
Morning - Content Creation
  • Design carousel: "Activated Charcoal for Skin - The Complete Guide"
  • Cover: what it is, how it works, benefits, myths debunked, Nanic's charcoal soap
  • Create a short quiz story: "True or False: Charcoal facts"
Midday - Publishing
  • Post carousel + quiz stories across platforms
  • Threads: "Charcoal skincare myth vs reality" thread
Afternoon - Shopify SEO Day
  • Write blog: "Why Activated Charcoal is the Ultimate Skin Detox" (SEO focus)
  • Audit all product page SEO: meta titles, descriptions, alt tags
  • Add FAQ section to top product pages (helps with Google rich snippets)
  • Submit sitemap to Google Search Console if not done
24
Fri

Influencer Outreach + Product Photography

Engagement Design
Morning - Influencer Research
  • Research 15-20 Coimbatore-based micro-influencers (5K-50K followers)
  • Focus on: wellness, skincare, lifestyle, Tamil lifestyle creators
  • Create a spreadsheet: name, handle, followers, engagement rate, contact
  • Draft collab pitch message (product-for-review offer)
Midday - Outreach + Content
  • Send collab DMs to top 10 influencers
  • Post a "Flat Lay Friday" product photo - all Nanic products artistically arranged
  • Story: Quick product demo/unboxing
Afternoon - Shopify + Weekend Prep
  • Shopify: Set up email popup for newsletter signups (offer 10% first-order discount)
  • Create "New Arrivals" or "Bestsellers" collection
  • Schedule weekend posts
  • Prep Monday's content assets
25
Sat

Content Batch Day + Reels

Design Video
Full Day - Batch Content Creation
  • Batch design 7-10 posts for next week in Canva (mix of product, education, engagement)
  • Create 5 Instagram Story templates (branded, reusable)
  • Record 2-3 simple phone reels: product close-ups, ASMR soap cutting, oil pouring
  • Write captions for all next-week posts
  • Schedule everything in Meta Business Suite
Batch Tip: In Canva, create a Brand Kit first: upload Nanic logo, set brand colors (#2d6a4f green, #d4a843 gold, #faf8f0 cream), save brand fonts. Then every new design auto-uses these. Use "Resize Magic" to adapt one post into Story, Facebook, and YouTube thumbnail sizes instantly.
26
Sun

Week 3 Analytics + Month-End Planning

Analytics
Morning - Analytics Review
  • Pull Week 3 analytics across all platforms
  • Compare: Week 1 vs Week 2 vs Week 3 trends
  • Top 5 best-performing posts of the month so far
  • Shopify: monthly traffic, sales, best products, cart abandonment rate
Afternoon - Final Week Planning
  • Plan Week 4 content (final push of the month)
  • Identify gaps: any product not yet featured? Any platform underperforming?
  • Start drafting Monthly Performance Report
  • Brainstorm May content themes

Week 4

Final Push + Monthly Review
27
Mon

Veo 3 Video - Customer Unboxing Experience

Video Shopify
Morning - Video Creation
  • Generate unboxing-style video with Veo 3
  • Edit with text overlays: product names, prices, "Shop Now" CTA
Veo 3 Prompt - Unboxing Experience
Close-up of hands carefully opening a kraft paper gift box tied with a jute string. Inside, nestled in dried lavender and rose petals, are handmade soaps wrapped in brown paper and a glass bottle of golden oil. Hands lift each product one by one, examining them. Soft overhead lighting on a clean white marble surface. Camera angle: slightly overhead, slow dolly in. Style: satisfying ASMR unboxing, premium minimalist aesthetic. Audio: paper crinkling, soft rustling, gentle ambient music. 12 seconds.
Midday - Publishing
  • Post unboxing reel on Instagram (ASMR-style reels perform exceptionally well)
  • YouTube Short + Facebook video
  • Story: "Want this delivered to your door? Link in bio!"
Afternoon - Shopify
  • Inventory check: update stock levels for all products
  • Review and respond to any pending customer queries
  • Check shipping settings, delivery times, return policy
  • Add "Gift Box" bundle product if not available
28
Tue

Veo 3 Video - Ingredient Story + Education

Video Education
Morning - Video Creation
  • Generate "From Nature to You" ingredient story video
  • Edit: add ingredient name labels, benefit text, Nanic branding
Veo 3 Prompt - Ingredient Story
A series of beautiful close-up shots: fresh green neem leaves with water droplets, golden turmeric roots being sliced to reveal bright orange inside, dark amla berries on a branch, coconut being cracked open with milk splashing. Each ingredient transitions smoothly to the next with a gentle cross-dissolve. Camera uses macro lens for extreme detail. Warm natural backlighting. Style: food photography meets nature documentary, rich saturated colors. Audio: gentle nature ambient sounds, soft inspirational piano. 15 seconds.
Midday - Publishing
  • Post as Instagram Reel: "Every ingredient has a story"
  • Design educational carousel: "Know Your Ingredients" (pair with video)
  • YouTube Short + Facebook
Afternoon - Month-End Prep
  • Draft monthly performance report (detailed version for management)
  • Pull all analytics data: followers gained, total reach, engagement, web traffic, sales
  • Create "April Highlights" carousel design for tomorrow
29
Wed

Engagement Blitz + End-of-Month Sale

Engagement Shopify
Morning - Engagement Blitz
  • Follow 30 new relevant accounts
  • Comment meaningfully on 25 posts from target audience
  • Reply to ALL pending DMs and comments across platforms
  • Create engagement stories: polls, quizzes, "Ask Me Anything" about Ayurveda
Midday - Month-End Push
  • Post "April Highlights" carousel showing the month's best content
  • Launch end-of-month flash sale: "Last chance! 20% off - ends tomorrow"
  • Create urgency posts: countdown stories
Shopify: Create 24-hour flash sale discount code "APRIL20". Add countdown timer widget to homepage (free Shopify apps available). Update announcement bar. Send email blast to newsletter subscribers about the sale.
Afternoon - Shopify + Planning
  • Ensure flash sale is set up correctly on Shopify
  • Check all UGC received during the month - plan to use in May
  • Follow up with influencers who haven't responded
  • Draft May content calendar outline
30
Thu

Month-End Review & May Planning

Analytics Month End
Morning - Final Posts
  • Post "Thank you for an amazing April!" graphic
  • Share month-end recap story: best moments, milestones, customer love
  • Last push for flash sale: "Ends tonight!"
Midday - Monthly Report
  • Finalize Monthly Performance Report including:
  • Platform growth: followers gained on each platform
  • Content performance: total posts, reach, impressions, engagement rate
  • Top 5 posts of the month with analysis of why they worked
  • Shopify metrics: traffic, sales, conversion rate, top products, revenue
  • Campaign results: Puthandu sale, Earth Day, UGC campaign
  • Influencer outreach status: contacted, responded, collaborations started
  • Recommendations for May
Afternoon - May Planning
  • Present report to management
  • Discuss May goals: follower target, sales target, content themes
  • May key dates: May 1 (May Day), Mother's Day, etc.
  • Plan May content calendar framework
  • Close flash sale, reset Shopify to normal pricing
  • Archive April content for future reference

Veo 3 Video Generation Guide

Master AI video creation for Nanic Ayurveda's social media

The Perfect Prompt Formula

Every great Veo 3 video starts with a well-structured prompt. Follow this formula:

Subject + Action + Environment + Camera + Lighting + Style + Audio

Subject

Who/what is the focus? Be specific: "hands pouring golden oil" not just "oil"

Action

What's happening? Use active verbs: "gently applying", "slowly pouring", "carefully arranging"

Environment

Where? Describe the setting: "rustic wooden table", "sunlit bathroom", "garden with herbs"

Camera

Shot type + movement: "close-up dolly in", "overhead tracking", "slow pan left", "macro lens"

Lighting

Set the mood: "golden hour side light", "soft morning sun", "warm backlight with bokeh"

Style

Reference a look: "premium product commercial", "wellness lifestyle", "artisan documentary"

Audio

Veo 3 generates audio too! Specify: "soft sitar", "water sounds", "ASMR textures", "gentle piano"

Duration

Specify length: "8 seconds", "12 seconds", "15 seconds". Shorter = better quality

Pro Tips for Ayurveda Videos

  • Keep it simple: One dominant action per clip. Don't ask for walking + talking + pouring simultaneously
  • Natural colors: Use words like "golden", "earthy", "warm amber", "rich green" - these suit Ayurveda perfectly
  • Textures matter: Mention "wooden surface", "brass bowl", "linen cloth", "stone mortar" for authentic feel
  • Generate 2-3 variations: Always generate multiple takes and pick the best one
  • Keep under 15 items: Veo 3 handles up to ~15 objects well. More = inconsistencies
  • Edit after: Use CapCut or InShot to add logo, text overlays, CTA, and brand music on top
  • Character consistency: If using a person, keep the description identical across videos for visual continuity
  • Specify "no text": If you don't want AI-generated text in the video, add "no text or words visible" to the prompt

All Video Prompts (Quick Reference)

Copy-ready prompts for each video day this month

Apr 9 - Hair Oil Product Showcase
Close-up cinematic shot of hands gently tilting an ornate glass bottle, pouring golden ayurvedic hair oil onto a carved wooden bowl. Camera slowly dollies in with shallow depth of field. Warm golden hour lighting from the right side. Background shows fresh amla fruits and bhringaraj leaves arranged on a rustic wooden table with a linen cloth. Style: premium product commercial, warm amber tones, soft bokeh. 8 seconds.
Apr 14 - Puthandu Celebration
A brass tray (thaali) is being carefully arranged by gentle feminine hands. Items placed one by one: ripe mango, banana, fresh flowers, small brass oil lamp being lit. Camera angle is overhead looking down, slowly zooming out. Warm morning sunlight creates golden glow. Colorful kolam design visible at the edge of frame. Style: festive, cultural, warm gold and red tones. Audio: soft nadaswaram music, ambient morning sounds, gentle metallic sounds of brass. 12 seconds.
Apr 16 - Morning Ayurveda Routine
Sequence of a peaceful morning routine. Scene 1: Close-up of hands scooping natural turmeric face paste from a ceramic bowl and gently applying to face. Scene 2: Hands lathering a handmade herbal soap bar under running water, creating rich foam. Natural bathroom setting with plants and morning light through frosted glass window. Warm, calming color palette with soft shadows. Style: minimalist wellness brand commercial, slow motion details. Audio: gentle water sounds, calm lo-fi ambient music. 15 seconds.
Apr 21 - Artisan Soap Making
Overhead cinematic shot of hands mixing bright yellow turmeric powder into a white coconut oil base in a stone mortar. Dried neem leaves and rose petals are scattered on the wooden work surface. Camera slowly pulls back to reveal a rustic workshop with glass jars of herbs on shelves. Warm side lighting creates golden highlights on the ingredients. Style: artisan craft documentary, earth tones, textured visuals. Audio: gentle grinding sounds, soft ambient acoustic guitar. 12 seconds.
Apr 22 - Earth Day Sustainability
Timelapse of a small green plant sprouting and growing from rich dark soil. As it grows, natural products in kraft paper packaging slowly appear around it - handmade soaps, glass bottles of oil, dried herb bundles. Camera is at ground level, slowly craning up. Morning golden light, dew drops catching sunlight on leaves. Style: nature documentary meets product showcase, vibrant greens and earth tones. Audio: morning birdsong, gentle wind, soft inspirational piano. 10 seconds.
Apr 27 - Customer Unboxing
Close-up of hands carefully opening a kraft paper gift box tied with a jute string. Inside, nestled in dried lavender and rose petals, are handmade soaps wrapped in brown paper and a glass bottle of golden oil. Hands lift each product one by one, examining them. Soft overhead lighting on a clean white marble surface. Camera angle: slightly overhead, slow dolly in. Style: satisfying ASMR unboxing, premium minimalist aesthetic. Audio: paper crinkling, soft rustling, gentle ambient music. 12 seconds.
Apr 28 - Ingredient Story
A series of beautiful close-up shots: fresh green neem leaves with water droplets, golden turmeric roots being sliced to reveal bright orange inside, dark amla berries on a branch, coconut being cracked open with milk splashing. Each ingredient transitions smoothly to the next with a gentle cross-dissolve. Camera uses macro lens for extreme detail. Warm natural backlighting. Style: food photography meets nature documentary, rich saturated colors. Audio: gentle nature ambient sounds, soft inspirational piano. 15 seconds.

Shopify Management Guide

Weekly and ongoing Shopify tasks for nanic.in

Weekly Shopify Checklist

TaskFrequencyPriority
Check and respond to customer orders/queriesDailyHigh
Update inventory/stock levels2x/weekHigh
Review and update product descriptionsWeeklyMedium
Add new product photosAs createdMedium
Publish blog post (SEO)1-2x/weekMedium
Check analytics (traffic, conversion, sales)WeeklyHigh
Update homepage banners/featured productsWeeklyMedium
SEO audit (meta tags, alt text, sitemap)Bi-weeklyMedium
Set up/update discount codesAs per campaignsMedium
Review abandoned carts and send recovery emails2x/weekHigh

SEO Keywords to Target

Use these in product descriptions, blog posts, and meta tags:

ayurvedic hair oil natural soap coimbatore chemical free skincare activated charcoal soap ayurveda products online herbal hair oil india turmeric soap benefits organic body care bhringaraj oil natural face cleanser handmade soap india ayurvedic skincare routine neem soap benefits hair fall treatment natural buy ayurveda products online

Product Page Optimization Checklist

  • Title: Product name + key ingredient + benefit (e.g., "Bhringamalakdi Thailam - Ayurvedic Hair Growth Oil")
  • Description: 150+ words. Include ingredients, benefits, how to use, suitable for whom
  • Photos: Minimum 3-5 high quality images (front, back, ingredients label, lifestyle shot, flat lay)
  • SEO Meta Title: Under 60 characters, include main keyword
  • SEO Meta Description: 150-160 characters, include keyword + CTA
  • Alt Text: Every image needs descriptive alt text for SEO
  • Price: Show original + sale price when running offers
  • Reviews: Enable and encourage customer reviews
  • FAQ: Add 3-5 common questions about the product
  • Related Products: Link to complementary items

Blog Post Ideas for SEO

  • "Complete Guide to Ayurvedic Hair Care" (target: ayurvedic hair care)
  • "Understanding Doshas: A Beginner's Guide to Ayurveda" (target: what are doshas)
  • "Why Activated Charcoal is the Ultimate Skin Detox" (target: charcoal soap benefits)
  • "5-Minute Ayurvedic Morning Routine for Glowing Skin" (target: ayurvedic skincare routine)
  • "Turmeric for Skin: Ancient Wisdom Backed by Science" (target: turmeric skin benefits)
  • "Bhringaraj: The King of Herbs for Hair" (target: bhringaraj benefits)
  • "How to Choose the Right Ayurvedic Products for Your Skin Type" (target: ayurvedic products for skin)
  • "Natural vs Chemical Soaps: What You Need to Know" (target: natural soap vs regular soap)

Hashtag Strategy & Caption Templates

Ready-to-use hashtag sets and caption frameworks

Master Hashtag Sets

Mix and match from these sets. Use 20-25 hashtags per Instagram post.

Brand & Product

#NanicAyurveda #Nanic #NanicSkincare #NanicHairCare #ShopNanic #MadeInCoimbatore

Ayurveda & Wellness

#Ayurveda #AyurvedicLife #AyurvedaDaily #AyurvedicSkincare #AyurvedicHairCare #HolisticWellness #AncientWisdom #DoshaBalance #NaturalHealing

Natural & Organic

#NaturalSkincare #ChemicalFree #OrganicBeauty #CleanBeauty #HandmadeSoap #NaturalHairCare #HerbalProducts #GreenBeauty #ToxicFree #PlantBased

Location & Community

#Coimbatore #CoimbatoreBusiness #MadeInIndia #TamilNadu #SupportLocal #SmallBusiness #ShopLocal #IndianBrand

Trending / Engagement

#SelfCareSunday #GlowUp #SkincareRoutine #HairGoals #HealthyHair #SkinCareTips #BeautyFromNature #WellnessJourney #NaturalGlow

Caption Templates

Customize these for each post. Always include a CTA!

Product Spotlight Template
Meet [Product Name] - your new [benefit] bestie.

Crafted with [key ingredient 1] + [key ingredient 2], this [product type] [main benefit in one line].

Why you'll love it:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]

100% natural. Zero chemicals. Made with love in Coimbatore.

Shop now: nanic.in (link in bio)

#NanicAyurveda #[relevant hashtags]
Educational Post Template
Did you know? [Surprising Ayurveda fact]

[2-3 lines expanding on the topic with helpful information]

At Nanic Ayurveda, we use this ancient wisdom in our [product]. The result? [Benefit].

Save this for later! And tell us - did you know this?

#Ayurveda #NanicAyurveda #[relevant hashtags]
Engagement / Question Template
Quick question: [Relatable question about skincare/haircare]?

Drop your answer in the comments!

Here's what Ayurveda says: [Brief answer/tip]

Want to try the Ayurvedic way? Start with our [Product] - link in bio!

#NanicAyurveda #[relevant hashtags]